As the director of marketing at Parker Law Firm, Ellena Fortner Newsom is responsible for guiding and developing successful marketing strategies and building the firm’s brand awareness and positioning in the community.
Among the requirements for this position are strong copywriting skills, which is no problem for Ellena. “My career actually began with writing. I started as a reporter for the Fort Worth Star-Telegram, and following that I garnered experience working with a marketing agency,” she says. “What’s most important to me is that I want my work to move people. Whether I move them to think, to cry or to click, I aspire to deliver creative, emotionally-strong work that breaks through the miasma of life.”
In recent years, Ellena has invested herself in her work with Mothers Against Drunk Driving. “After working at MADD, I knew I wanted to work somewhere that allowed me to positively impact people’s lives…especially after a car accident.” As a mother herself, the MADD organization is especially close to her heart.
Her family’s newest addition, Elliot Renee, was born in February of 2018, and her other two sons, Connor and Gabriel, keep her busy outside the office. “Most evenings, I am running my oldest to his activities. He takes part in Karate, Boy Scouts (of which I am a Den leader) and ballet. Boy, that keeps me busy. I don’t know how I will survive when my next two start to take an interest in such pastimes…Each one of my children is so incredibly different from the other, but they all make me smile and (occasionally) scream,” Ellena says.
Tapping into her maternal nature, Ellena empathizes with clients and understands they are usually experiencing one of the worst moments in their lives when they come to the firm. She says, “I want to be warm, comforting and not put additional stress on them. It’s their story to share as they see fit. I hope to help provide them with a voice to speak their truth in their way at their pace and in their own time.”
To decompress after a long workweek, Ellena spends time in the kitchen baking and making spicy homemade jams and jellies. She’s also a hoarder at heart. “If I didn’t control myself, my house would be one big collection! I like to pick up a token from every place I visit. I have collections of boxes, rocks, and masks (think Mardi Gras types). My book collection simply cannot grow any bigger, and I collect craft projects to start but rarely finish.