After earning her bachelor’s degree from TCU in 2015, Calyn Parker immediately took the plunge into the marketing and advertising world. First working for a few years at a local ad agency, Calyn next made her move to Pier 1 Imports as a brand loyalty specialist. Calyn says, “Marketing is so much more than a billboard along the highway or a million-dollar TV commercial. It’s about community, relationships and gaining trust from those around you. I love the connections that marketing can build, especially working for a smaller company. There is more freedom to make a bigger impact on the community around you.”
Calyn grew up watching her dad, Personal Injury Attorney Brad Parker, work tirelessly to defend people and help them put their lives back together following tragedy. “I may have always known that being a lawyer wasn’t what I wanted to do, but when the opportunity arose for me to take this job as marketing director for the law firm, I knew I had to take it,” she says. It’s Parker Law Firm’s treatment of its clients that was the big draw for Calyn. “They truly take the time to understand the clients’ concerns, points of view or challenges. It’s never just about the money. It’s about forming long-lasting relationships and doing what is best for the client.”
When she’s not wearing her hat as the firm’s marketing marvel, Calyn spends the majority of her time outside the office with her family, boyfriend and Reddington, her young yellow lab named after a character on Calyn’s favorite TV show, “Blacklist.” She also enjoys a well-made spicy margarita, motivational podcasts and thriller novels.